Sonoma County Nonprofit Raizes Collective Receives Free Website on One Day Labs' 2017 Day of Giving
I for one am a firm believer in the fact that if you have the ability to help someone out, you should. Whether it's that you have a spare room and a friend needs a place to stay for a while, or you have a truck when someone needs to move, being able to use something you have to make someone's life better is an opportunity worth taking.
This belief may be why I'm stretched so thin most of the time. I'm sort of addicted to saying yes. Several years ago the WIMP leadership decided to launch a charity hackathon called WIMPgives which ran for 3 years. We took my one day website build concept, put teams together of industry pro volunteers and paired each team up with a nonprofit. Over that time we donated websites to 21 nonprofits, and let me tell you the satisfaction that resulted from knowing we as a community had that much impact was unparalleled.
On January 28th, we kicked off what I hope will be the carrying on of a legacy of giving. We worked alongside Stormy Knight from Net101 and Isabel Lopez to do some rebranding and rebuild the website for Raizes Collective at our office in downtown Santa Rosa.
Raizes Collective empowers and mobilizes community through the arts, culture and environmental education.
We had a great build session, assessing goals to determine the best strategy for a redesign for the organization. We decided we needed some rebranding and a lighter, brighter design to emphasize the group's dedication to helping artists.
Placeholder logo that Raizes had before
New logo with bright colors and plays on the meaning of raizes- "roots".
Then came the website redesign, which was easy after we solidified the logo design. Check out the before vs after!
The old site was basically a blank canvas that lacked the fire behind the cause that was apparent when I met with Isabel.
The new site is a brilliant display of culture and character that we are so so proud of the end result. We are especially pleased that we were able to build in the Spanish translations.
Here's a wrap-up video at the end of the session. Just look at that face!